Finding and Identifying Builders

Become a leader and attract your tribe

In this business, we often hear the common question, “How do I find builders?” While this is a great question, we must first start by identifying what makes someone a builder and perhaps even ask ourselves, “Am I really a builder?” Unfortunately, we have no magic formula for finding a builder. In this business, instead, we identify who builders are (and who they aren’t) and attract them to our team.

Diamond Wellness Advocate Tracey Smith covered these topics and more in this informative online webinar (which was a re-cap of a presentation she did at a recent business training). I encourage you to watch the full recording.

Most of us have been taught in the past that we need to do the right things to have what we want, and then we will be successful. Sadly, we’ve had this all wrong! Instead, we need to be the leader our business needs, then we will do the right things to become successful, and finally, we will have what we desire, be it time, financial freedom, or success.

So, what does a leader look like? Here are a few identifying characteristics:

  1. Integrity/Morality/Ethics – A leader is trustworthy and respected.
  2. Self-Confidence and Belief in the Product/Company – Leaders need to either have these characteristics within them already or be willing to “borrow” the required confidence and belief from a trusted mentor until they build their own belief.
  3. Ready to Start Already – A leader releases fear, worry, self-doubt, and endless “getting ready.”
  4. Initiative – A leader takes the leap and lets go of the safety of his or her teacher; in the same way, a leader releases builders, letting them fly out of the nest after the appropriate instruction period.
  5. Intuitive – A leader pays attention to intuition as well as action. If someone says she is a builder or leader but is not taking action to build or lead, intuition identifies the disconnect.

All of the top leaders on our team, including Platinum and Diamond ranks, are still teaching classes and still enrolling new people. This is a true sign of leadership and successful building. No matter how high our rank, we’ll need to continue teaching and enrolling; these are the actions that delineate leaders and builders.

If you are dōTERRA business builder, it’s helpful to consider a few definitions and indicating action behaviors when it comes to the different kinds of members on your team. The following lists are not comprehensive, and the activities may vary from person to person. This is a basic idea of what sets each type of person apart:

  • A customer or “user” is someone who simply uses the products for his or her own household. It’s normal for 85% of members on any given team to be customers/users.
  • A “casual sharer” is someone who makes 1-2 new contacts per week, hosts a class every 1-2 months, listens to monthly trainings/webinars, and keeps 100 PV LRP/month.
  • A “builder” is someone who wants to supplement his or her income with $1,000-4,000/month. This person typically works on building a doTERRA business 10-15 hours/week, has a list of 100 people who might be interested in enrolling, contacts 1-2 new people per day, teaches at least 1 class per week, keeps 100 PV LRP/month, invests in resource books and marketing materials, participates in weekly trainings or webinars, attends annual retreats as well as dōTERRA’s convention, and spends time in personal development. A builder can work the business part time (5-10 hours/week) or full time (15-20 hours/week), depending on goals and desired timeframe to reach those goals.
  • A “leader is someone who aspires to achieve a rank that earns $5,000-50,000/month or more. This person does the same activities as the “builder” above but works 20 hours or more per week, contacts 2-4 new people/day, leads builders on her team, hosts and teaches classes and business meetings multiple times per week, attends (and perhaps leads) business training opportunities, and spends 30 minutes each day on self-improvement.

What is a “CC Builder?”

We’re all looking for committed and capable builders into whom we can invest our time and resources in order to grow our businesses and help others succeed as well. The difference between commitment and capability is that leaders can teach their builders skills and help them to become more capable, but we can’t teach commitment because commitment is a personal decision that only a person can make for himself or herself.

If you want to stay committed to the decision you’ve made to reach your goals, decide what you want and determine the required time to achieve your goals. Set aside those hours in your week, and show up for them as if you were showing up for your job. We all have the same amount of time in a week. We all make priorities and decide what is important. Work closely with your upline mentor to stay accountable to your goals and activity, but keep in mind that if your activity doesn’t match your stated goals, your mentor will likely suggest adjusting either your activity or your goal. If you’re struggling to manage your time well, you can find tips to increase productivity here.

Whether they are casual sharers, part-time builders, full-time builders, or leaders, support members of your team where they are and based on where they want to be. Remember that in order to get a paycheck from this company, you don’t necessarily need an upline, but you do need a downline, so dig deep and be the leader your team needs. (As I’ve often said, you need to be the Diamond for your team long before you can hit that rank!) Then you will do the actions necessary to have the success you seek and be a leader who attracts others.

Keep sharing and serving!